Which Reels Can be Promoted on Instagram?

Instagram is one of the world’s most popular social media platforms, with over 1 billion active users. Brands and businesses have embraced the platform to reach and engage with their target audience.

With the introduction of Instagram Reels, brands now have another avenue to promote their products and services. This article will discuss which reels can be promoted on Instagram. 

However, not all Reels can be promoted on Instagram. To ensure a safe and positive user experience, Instagram has guidelines and policies to determine which Reels can be promoted. And for this, you also need to create engaging reels for your followers. 

Table of Contents

Which Reels Can be Promoted on Instagram?

Instagram is a goldmine for marketers and influencers. However, understanding which content will catch fire is akin to capturing lightning in a bottle. Reels, specifically, have a set of criteria that deem them promotable:

Which Reels Can be Promoted on Instagram?
Types of Reels that Can be Promoted

1. Educational Reels

Educational reels are a hit on Instagram, as they provide valuable insights, tips, and tutorials to the audience. Whether you’re teaching a new skill, sharing industry knowledge, or offering life hacks, educational reels are highly shareable and can attract a wide range of viewers. For instance, if you’re a makeup artist, you can create reels showcasing step-by-step makeup routines or quick beauty tips.

2. Behind-the-Scenes Reels

People love to see the human side of brands and creators. Behind-the-scenes reels give your audience a glimpse into your daily life, creative process, or the making of your products. These reels create a sense of authenticity and connection, which can significantly boost engagement and loyalty among your followers.

3. Product Showcasing Reels

If you have a physical product to promote, product showcasing reels can work wonders. These reels allow you to demonstrate the features, benefits, and usage of your product in a visually appealing way. Use engaging captions and animations to highlight what makes your product unique and why viewers should consider purchasing it.

4. User-Generated Content Reels

Encourage your followers to create reels featuring your product or brand. User-generated content adds a layer of credibility and trust to your promotions. Reposting these reels on your account not only showcases customer satisfaction but also turns your customers into brand advocates.

5. Entertainment and Humor Reels

In the world of social media, entertainment is key. People love to be entertained, and humor reels can brighten up their day. Creating funny and relatable content can go viral quickly, expanding your reach far beyond your follower count.

6. How-To and DIY Reels

Similar to educational reels, how-to and DIY reels provide step-by-step instructions to help viewers achieve a specific goal. Whether it’s crafting, cooking, or home improvement, these reels are highly engaging and can position you as an expert in your field.

7. Inspirational and Motivational Reels

Spread positivity and motivation through inspirational reels. Share powerful quotes, personal stories, or uplifting messages that resonate with your target audience. These reels can leave a lasting impact and encourage viewers to engage with your content.

8. Fashion and Style Reels

For fashion brands and influencers, style reels are a fantastic way to showcase outfits, trends, and fashion tips. Use creative transitions and music to make your reels visually appealing and on-trend.

9. Travel and Adventure Reels

If you’re a travel enthusiast or a brand in the travel industry, share your adventures through captivating travel reels. Take your audience on a virtual journey to different places, and share your experiences, recommendations, and breathtaking views.

10. Challenges and Trends

Participate in popular challenges and trends to stay relevant and increase your visibility. Put your unique spin on existing challenges or create your challenges to encourage user participation.

11. Collaboration Reels

Collaborate with other creators, influencers, or brands to create reels that cater to both audiences. This cross-promotion can help you tap into new follower bases and expand your reach.

12. Q&A and AMA Reels

Engage with your audience by hosting Q&A (question and answer) or AMA (ask me anything) sessions through reels. This allows you to address your audience’s queries and build a stronger connection.

13. Transformation Reels

Showcase impressive transformations, whether it’s a before-and-after makeover, a fitness journey, or a home renovation project. These reels can captivate viewers and inspire them to take action.

14. Recipe and Food Reels

Food-related content is immensely popular on Instagram. Share your favorite recipes, cooking techniques, and mouthwatering dishes through recipe and food reels.

15. Reviews and Testimonials Reels

Share customer reviews and testimonials in video format. This adds credibility to your brand and products, helping potential customers make informed decisions.

16. Interactive Reels

Create reels that involve your audience, such as polls, quizzes, or challenges. Interactive content encourages engagement and makes viewers feel like active participants.

17. Storytelling Reels

Humans are wired for storytelling. Craft compelling narratives that resonate with your audience’s emotions and values. Whether it’s a personal story or a brand story, storytelling reels can leave a lasting impression.

18. Book and Literature Reels

For authors, book lovers, and literature enthusiasts, share snippets, reviews, and recommendations related to books and literary works.

19. Music and Performance Reels

Musicians, singers, and performers can showcase their talents through music and performance reels. Share live performances, music covers, and original compositions to captivate your audience.

20. Throwback and Nostalgia Reels

Take your audience down memory lane with throwback and nostalgia reels. Share memorable moments, achievements, or milestones that hold sentimental value.

21. Environmental and Social Causes Reels

Promote social and environmental causes that align with your values and brand identity. Advocate for positive change and inspire others to join the cause.

22. Educational Reels

Highlight educational content specific to your industry. Provide insights, statistics, and information that can empower and educate your viewers.

23. Art and Creativity Reels

If you’re an artist or a creator, showcase your artistic process, creations, and imaginative projects through art and creativity reels.

24. Technology and Innovation Reels

Keep your audience informed about the latest technological advancements and innovations in your industry through technology and innovation reels.

25. Health and Wellness Reels

Share wellness tips, fitness routines, mental health advice, and self-care practices through health and wellness reels.

Requirements to Promote Your Instagram Reels Effectively

Promoting your Instagram Reels can significantly increase your content’s visibility and engagement, helping you connect with a broader audience. To ensure a successful promotion campaign, it’s important to meet certain requirements and follow best practices. Here’s a breakdown of the essential requirements to effectively promote your Instagram Reels:

1. High-Quality Content:

Before promoting your reels, ensure that your content is visually appealing, well-edited, and of high quality. Clear visuals, crisp audio, and compelling storytelling will make your reel stand out and resonate with viewers.

2. Clear Message and Call to Action:

Each reel should have a clear message or theme that resonates with your audience. Additionally, include a call to action (CTA) that guides viewers on what to do next, whether it’s visiting your profile, liking the video, or exploring your website.

3. Engaging Captions:

Craft captivating captions that complement your reel. Use a mix of emojis, relevant hashtags, and concise wording to intrigue viewers and encourage them to engage with your content.

4. Relevant Hashtags:

Research and incorporate relevant hashtags that are specific to your content. These hashtags can help your reel reach a wider audience and appear in searches and Explore page feeds.

5. Target Audience:

Identify your target audience based on demographics, interests, and behaviors. Tailor your content and promotion strategies to resonate with this specific group.

6. Collaboration Plans:

If you plan to collaborate with influencers, creators, or brands, establish a collaboration strategy that aligns with your goals and ensures a seamless partnership.

7. Instagram Business Account:

Make sure you have an Instagram Business Account. This provides access to valuable insights, analytics, and promotion tools that can help you track the success of your campaigns.

8. Minimum Followers:

While there’s no strict follower requirement, having a decent following can enhance the impact of your promoted reels. Focus on organic growth and engagement to build a loyal audience.

9. Engagement Strategy:

Engage with your followers by responding to comments, messages, and feedback on your reels. Consistent engagement helps foster a community around your content.

10. Ad Budget:

For paid promotions, allocate a budget based on your goals and target audience. Instagram Ads Manager allows you to set budgets and track performance.

11. Content Calendar:

Create a content calendar to plan and schedule your reel promotions. Consistency in posting can help maintain audience interest and engagement.

12. Measurable Goals:

Set specific and measurable goals for your promotion campaign. Whether it’s increasing profile visits, followers, or website clicks, having clear goals helps evaluate the campaign’s success.

13. Ad Creative:

For paid promotions, design attention-grabbing ad creatives that resonate with your audience. Images or videos should be visually appealing and aligned with your brand’s aesthetics.

14. Landing Page or Link:

If your promotion aims to drive traffic to a specific landing page or website, ensure that the link is correct, functional, and relevant to the reel’s content.

15. Analytical Tools:

Use Instagram Insights and other analytical tools to track the performance of your reels. Monitor engagement, reach, and audience demographics to refine your promotion strategy.

Strategies for Promoting Reels

Understanding Your Audience

Knowing who you’re trying to reach is half the battle. Delve into Instagram analytics to gather data about your audience’s demographics, interests, and behaviors.

Use of Trending Music and Hashtags

Just like TikTok, using trending music or popular hashtags can catapult your reel to the top of users’ feeds. Keep an ear to the ground for what’s trending!

Collaborate with Influencers

Working with an influencer can give your reel the exposure it needs. Their endorsement can bring credibility and a broader audience to your content.

Quality Over Quantity

It’s not about how many reels you make, but how engaging they are. Focus on producing quality content that resonates with your audience.

Engage with Your Audience

Responding to comments, holding Q&A sessions, or conducting polls can boost engagement rates and promote your reels more effectively.

Technical Aspects to Consider

Video Quality

Instagram’s algorithm promotes high-resolution videos. Ensure your reels are clear, crisp, and of the highest quality possible.

Duration and Timing

The length of your reel and the time of posting can greatly influence its promotability. Research suggests that the best time to post is during evenings or weekends.

Optimized Captions

Your caption can make or break your reel. Ensure it’s catchy, relevant, and contains essential keywords without sounding too robotic.

Engaging Thumbnails

Your thumbnail acts as a window to your reel. If it’s captivating, users are more likely to click on and watch your video.

Benefits of Reel Promotion

  • Increased visibility: Reel promotion can increase your visibility on the platform and reach a wider audience.
  • Improved engagement: Reel promotion can help drive more engagement on your posts and increase your overall engagement rate.
  • Boosted sales: Reel promotion can drive sales and increase conversions for your business.
  • Improved brand awareness: Reel promotion can help improve your brand’s overall awareness and reputation on the platform.
  • Increased brand credibility: Reel promotion can help build trust with your audience and increase your brand’s credibility.
  • Targeted advertising: Reel promotion allows you to target a specific audience, increasing the chances that your content will be seen by people interested in your brand.
  • Increased website traffic: Reel promotion can drive traffic to your website, increasing the number of potential customers and boosting your sales.
  • Cost-effective advertising: Reel promotion is a cost-effective way to reach a large audience, making it an excellent option for businesses of all sizes.
  • Enhanced customer engagement: Reel promotion can help you build stronger relationships with your customers and increase customer engagement.

Types of Reels that Cannot be Promoted On Instagram

Types of Reels that Cannot be Promoted
Types of Reels that Cannot be Promoted

In the dynamic world of social media marketing, Instagram Reels have paved a new path for content creators, businesses, and influencers to engage audiences.

However, Instagram maintains certain guidelines that determine which reels can be promoted and which cannot. Here’s a comprehensive breakdown of the types of reels that you can’t promote on the platform:

1. Copyrighted Content

Reels that feature music, video clips, or any content that violates copyright laws can’t be promoted. Instagram’s system often detects and flags such content, preventing its promotion.

2. Inappropriate or Offensive Material

Any reel containing violent, hateful, discriminatory, or sexually explicit content will not be eligible for promotion. Instagram strictly adheres to its community guidelines to ensure a safe space for all users.

3. Low-Quality Videos

Blurred, pixelated, or shaky videos that compromise the user experience are less likely to get promoted. Instagram favors high-quality, clear, and stable videos for promotions.

4. False Information or Misleading Content

Reels that spread misinformation, fake news, or any form of deceptive content are not promoted. Such reels might even lead to account restrictions or bans.

5. Overly Promotional or Spammy Content

Reels that hard-sell products or services without offering any real value to viewers are often flagged by Instagram. This includes reels with clickbait titles or misleading thumbnails.

6. Content Violating Advertising Policies

Reels promoting restricted items such as drugs, tobacco, weapons, or other prohibited goods and services are barred from promotions.

7. Reels with External Links

If your reel directs viewers to an external link (outside of Instagram), it’s less likely to get promoted. Instagram aims to keep users within their platform for as long as possible.

8. Overused or Repetitive Content

If you’re continuously reposting the same reel or very similar content, Instagram might recognize it as spam and prevent its promotion.

9. Reels without Sound

Though not a strict no-no, reels without any sound or voiceover tend to be less engaging and might be at a disadvantage when it comes to promotions.

10. Content that Encourages Harmful Behavior

Reels promoting dangerous challenges, harmful activities, or any form of negative behavior are strictly against Instagram’s promotion policies.

The Importance of Consistency

  • Maintain a consistent aesthetic: Ensure your reels align with your brand’s aesthetic and messaging.
  • Post regularly: Make sure to post reels regularly to keep your followers engaged.
  • Stay on-topic: Focus on a specific theme or topic for each reel to maintain consistency and keep your audience interested.


Instagram Reels provide brands and businesses with a new and exciting way to reach and engage with their target audience. However, it’s essential to be mindful of the content that can be promoted on the platform. Brands should always ensure that their Reels adhere to Instagram’s guidelines and policies and avoid promoting inappropriate, misleading, or infringing content. By following these guidelines, brands can take full advantage of the power of Instagram Reels to build their brand and grow their business.

Instagram Reels is a great way to reach a wider audience and drive more engagement on the platform. When promoting reels, it’s essential to ensure that your content aligns with Instagram’s community guidelines and ad policies and to create short, creative, and engaging reels. 

Following the tips and best practices outlined in this article, you can effectively promote your reels and reach your desired audience on Instagram.

This concludes our article on which reels can be promoted on Instagram. 

Frequently Asked Questions

Which reels have the most Instagram views?

Using relevant hashtags is another great approach to increasing views on your videos. Including relevant hashtags in your reel boosts the likelihood of more people seeing your Instagram video. Make sure to use no more than ten hashtags. Anything beyond this is considered spam by Instagram’s algorithm.

What is the cost of promoting an Instagram Reel? 

What is the cost of promoting an Instagram Reel? 

The cost to promote an Instagram Reel will vary based on factors such as the target audience, the duration of the promotion, and the competition for ad space.

Can I promote any reel on Instagram?

No, not all reels can be promoted on Instagram. The platform has specific guidelines for what content is allowed to be promoted, including reels.

What makes a reel effective for promotion? 

What makes a reel effective for promotion? 

A reel that is effective for promotion is short, creative, and engaging. It aligns with the brand’s messaging and aesthetic and utilizes high-quality visuals and storytelling to captivate the audience.

How do I promote my reels on Instagram? 

You can promote your reels on Instagram by using hashtags, collaborating with other users, using attention-grabbing captions, offering incentives, and tracking your success with analytics tools.

Can I promote any type of reel on Instagram?

While you can promote various types of reels, it’s essential to choose content that resonates with your target audience and aligns with your brand message. Educational, behind-the-scenes, product showcasing and user-generated content reels tend to perform well in promotions.

How do I know which type of reel is best for promotion?

Consider your audience’s preferences and your brand’s identity. Analyze past engagement to determine which types of reels have garnered the most attention. Experiment with different formats and monitor performance to identify what works best for your promotion strategy.

Are there specific guidelines for reel duration for promotion?

While Instagram Reels can be up to 60 seconds long, shorter and punchier content often performs better. Aim for reels that are between 15 to 30 seconds to capture viewers’ attention quickly and maintain their engagement.

Can I include music in my promoted reels?

Absolutely! Music can enhance the mood and engagement of your reels. Instagram provides a wide selection of licensed music options that you can use. Just ensure that the music you choose complements the theme of your reel.

Is it necessary to use hashtags in my promoted reels?

While using hashtags isn’t mandatory, they can significantly boost the discoverability of your content. Research and include relevant hashtags to increase the chances of your reel appearing in search results and on users’ Explore pages.

Can I promote reels with sensitive or controversial topics?

While promoting reels with sensitive topics is possible, consider the potential impact on your brand’s image and audience perception. Ensure that the content is respectful and adds value to the conversation.

What is the ideal frequency for promoting reels?

The frequency of promoting reels can vary based on your content strategy and goals. However, maintaining consistency is key. Posting regularly and promoting reels strategically can help keep your audience engaged and interested.

Can I promote reels that are reposted by other users?

While you can promote reels created by other users, it’s important to ensure you have the necessary rights and permissions to do so. Always give credit to the original creator and follow ethical practices.

Are there any limitations to promoting reels?

While Instagram offers promotion options for reels, there might be certain restrictions based on your location, content type, and community guidelines. Always review Instagram’s advertising policies before starting your promotions.

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