What Happened to the Reels on Instagram?

As a business owner or a marketer, you might have noticed that the Reels on Instagram have been behaving a bit strangely lately. It’s not surprising since the feature was only launched in August 2020, but it has already become a crucial aspect of the platform.

In this article, we will explain what happened to the Reels on Instagram and how it affects your social media strategy.

In the past, Instagram was just a photo-sharing platform but now it has turned into a full-fledged social network. Audiences have started using the app for posting videos, sharing the stories of their life, and making a career out of it and audiences search for such fun videos. Hence, this blog is about what time is best to post reels on Instagram. 

But when the company bought Instagram Stories, things changed. Instantly the users got upset and it was not only that but the number of followers started dropping. There were rumors that the company might shut down the app completely.

But, those rumors were just rumors because the company didn’t shut down the app. The company just made some modifications to it and added some new features to it.

It is not necessary that everyone likes the modifiers but the fact that the company didn’t shut down the app makes it seem that the company is really concerned about its users.

What happened to the reels on Instagram? Solution 2023

What happened to the reels on Instagram?
What happened to the reels on Instagram?

The company announced that the new feature, which is called “Reels” will be introduced in the coming weeks. Now, the app will show you the posts of the users you watch.

This is a great way to get to know the users you enjoy, as you will see all the pictures posted by them. And you will also get to see all the stories of the people you relish watching.

There are two types of reels.

  •  The first one is called the “Story” and it shows you the top photos and stories of the audiences you enjoy watching.
  •  The second type of reel is called the “Highlight” and it shows you the most talked about photos, music, audio, status, and stories of the users you enjoy watching.

Story one will be available for the audience but the highlight variation will only be available to the VIPs.

The highlight feature will be a great way to stay updated with the latest quality stories of multiple users.

Common Instagram Reels Problems

Instagram Reels is a popular feature that allows users to create and share short videos with their followers. However, like any other technology, it can sometimes have issues that need to be resolved. In this article, we’ll discuss some of the most common Instagram Reels problems and provide solutions to help you get back to creating and sharing content.

1. Reels are missing

This is the most common issue that many users face. There are many reasons behind this.

Sometimes you create, but it gets deleted or the app crashes, but this problem is only temporary and once the problem is fixed, it will be automatically restored.

But if it is still missing, then there is a chance that the official account has been suspended.

  • There are chances that the user is doing illegal activities on the platform. If you have seen them not showing up on the mobile, then it is better to switch off the mobile for some time.
  • It is because if the user is sharing it with other users, it will get suspended.
  • If the user is sharing them on a public platform then they will be blocked.

2. The reel is not visible

This is another issue that most users face. If you are facing this problem then go through the steps given below to fix the issue:

  • You need to make sure that they are not saved in the gallery.
  • Delete them from the camera roll.
  • Go to the setting option of the Insta account and then go to the ‘credits and privacy option.
  • Select the ‘show your creativity to users who also use Insta’ option.

3. Reels not loading or playing

One of the most frustrating Instagram Reels problems is when they don’t load or play properly. This can be caused by slow internet connections or outdated versions of the Instagram app. To fix this, try the following solutions:

  • Check your internet connection: Make sure you have a strong and stable internet connection. If your connection is weak, try moving closer to your router or resetting your modem.
  • Update the Instagram app: Make sure you have the latest version of the Instagram app installed on your device. You can check for updates in the App Store or Google Play Store.

4. Reels not uploading

Another common issue with Instagram Reels is when they don’t upload properly. This can be caused by a variety of factors, including slow internet connections, unsupported video formats, or insufficient storage space. Here are some solutions:

  • Check your internet connection: Again, a strong and stable internet connection is important for uploading Reels. Make sure your connection is not interrupted during the upload process.
  • Check the video format: Instagram supports various video formats, including MP4, MOV, and GIF. Make sure your Reel is in one of these formats before uploading.
  • Free up storage space: If your device is running low on storage space, it can cause issues with uploading Reels. Try deleting some unused apps or files to free up space.

5. Reels not showing up in the Explore page

If your Reels are not showing up in the Explore page, it could be because they are not being discovered by Instagram’s algorithm. Here are some solutions:

  • Use relevant hashtags: Adding relevant hashtags to your Reels can help them show up in the Explore page. Use hashtags that are related to your content and popular among your target audience.
  • Engage with other users: Liking and commenting on other users’ Reels can increase your chances of being discovered by Instagram’s algorithm. Engage with other users in your niche to build a community.
  • Share your Reels on other platforms: Sharing your Reels on other social media platforms can increase their visibility and attract more views.

6. Reels not getting enough views

If your Reels are not getting enough views, it could be because they are not reaching your target audience. Here are some solutions:

  • Optimize your content: Make sure your Reels are visually appealing and engaging. Use music, transitions, and effects to make them stand out from the crowd.
  • Use relevant hashtags: As mentioned earlier, using relevant hashtags can help your Reels reach a wider audience. Use hashtags that are related to your content and popular among your target audience.
  • Collaborate with other creators: Collaborating with other creators in your niche can help you reach a new audience and attract more views.

How to Fix Reels Issues on Instagram 2023

How to Fix Reels Issues on Instagram 2023
How to Fix Reels Issues on Instagram?

If you’re experiencing issues with the Reels feature on Instagram, there are several things you can try to fix the problem.

  1. Update the Instagram App

Firstly, check if there is an update available for the Instagram app. If there is, install it as this may fix the issue. To update the app, go to the App Store (for iOS devices) or Google Play Store (for Android devices) and search for Instagram. If an update is available, click the “Update” button to download and install it.

  1. Clear the Cache and Data

If updating the app doesn’t solve the problem, try clearing the cache and data for the Instagram app. This can help to remove any corrupted files that may be causing issues with the Reels feature. To clear the cache and data, go to your device’s settings and select “Apps.” Find Instagram in the list of apps and click on it. Then, click on “Storage” and select “Clear Cache” and “Clear Data.”

  1. Check Your Internet Connection

Another possible cause of Reels issues on Instagram is a poor internet connection. Make sure that you have a stable internet connection and try uploading your Reel again. You can also try switching between Wi-Fi and mobile data to see if this solves the problem.

  1. Contact Instagram Support

If none of the above solutions work, you can contact Instagram support for further assistance. Go to your profile, click on the three horizontal lines in the top right corner, and select “Settings.” Then, click on “Help” and select “Report a Problem.” Fill in the form with details of the issue you are experiencing, and Instagram support will get back to you as soon as possible.

The Disappearance of Reels on Instagram

One of the primary concerns of many marketers is that the Reels on Instagram have disappeared from the Explore page. It used to be a prominent feature on the platform, allowing businesses to increase their visibility and reach.

However, Instagram has made some changes to its algorithm, and Reels have been replaced by the Shopping tab. The Shopping tab now takes the primary position on the Explore page, and Reels have been moved to a secondary position.

The Impact of Reels’ Disappearance on Your Marketing Strategy

If you are a business owner, you might be wondering how this change affects your social media marketing strategy. The good news is that it doesn’t have to impact it negatively. Here’s why.

Firstly, the disappearance of Reels on the Explore page doesn’t mean that Reels are not important anymore. The feature is still an integral part of Instagram, and users can still access it from the Reels tab.

Secondly, Instagram has added a dedicated Reels tab on the user profile page, giving businesses more opportunities to showcase their content. This means that your Reels will still be visible to your followers, and you can continue to engage with them through this feature.

Thirdly, Instagram has introduced the Reels Ads feature, which allows businesses to advertise their products and services using Reels. This means that businesses can now use Reels as a part of their advertising strategy to reach more audiences.

What is the reason behind the discontinuation of Instagram reels?

  • There is no official statement from its team but there are rumors that the entertainment reels are going to be re-launched very soon.
  • It is also said that the website is going to launch a new feature with its name very soon.
  • But there is no official confirmation regarding the same.

What is the new feature called “Reels”?

The new feature that will replace them is with the same name. There are many users who are waiting to see them again and this is going to be the best feature that Insta has ever launched.

What are some cool additions to Instagram?

Here are some of the most surprising things that happened to Instagram in the past year:

Photos are getting larger

In the past years, Insta photos were very small. It was hard to scroll through the whole photo gallery. Now, it is much better than before. It has increased the size of the photo and it is very easy to see all the details.

New filters

In the past, there were no special effects in the photos. Now, it is very common to find filters on it. Some users have even developed their own ones to make the photos more interesting.

It is also possible to edit the photos

Now, you can easily edit photos, even if you are a beginner. You can even modify the background color, add them and even add text.


Instagram Reels have been a popular feature on the platform since their introduction in 2020. However, some users have noticed changes to the reel feature recently, causing them to wonder, “What happened to the reels on Instagram?” While the option to create reels is still available, it has been moved to a new location within the app. This change may impact your social media strategy if you regularly create reels, but it’s important to stay flexible and adapt to these changes as they occur. With Instagram constantly evolving, it’s crucial to keep up with the latest changes to make the most of the platform for your business or personal brand.

Additional Resources

Frequently Ask Question

Why did Insta take down the reels on Instagram? 

Why did Insta take down the reels on Instagram? 

They were taken down because they were being used in a way that was not intended by Insta. The reels were not meant to be added for commercial purposes.

 How can I get them back on it?

To get the reels back on Insta, please send an email to support@instagram.com.

What will happen to the audiences that posted the videos?

 The audiences that posted the videos will still be able to post them, but they won’t be able to make money off of them.

What happens if I have content that gets stolen?

What happens if I have content that gets stolen?

 If someone steals your content, you can report it to Instagram.

Will I be able to see the videos on Instagram? 

If you have the link to the video, you should be able to see the video.

Where did my reels go on Instagram?

Instagram has recently launched new features to its mobile app. One such feature is to add reels to the stories you share on the platform. In order to do so, you must upload a video to the app and add a reel to the story. Once you do so, your story will show up in the reel tab, and you can share that reel with your followers.

Did Instagram get rid of Reels?

Instagram has gotten rid of reels, but you can still create stories with the same feature. All you need to do is to switch to the story-based option, and you’ll still be able to create a story with photos.

Will there be more changes to reels in the future?

It’s possible. Instagram is constantly testing new features and layouts, so it’s important to stay flexible and adapt to these changes as they occur.

Why did Instagram move the reels feature?

It’s unclear why Instagram made this change, but it’s possible that they are testing different layouts to see what works best for users.

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