Instagram Reels Monetization Requirements?

Instagram Reels have exploded in popularity, emerging as the go-to short-form video content for both creators and brands. Given Reels’ high engagement rates, many users now want to know how they can monetize their Reels and start earning money directly from their creative videos.

In this comprehensive guide, we’ll cover everything you need to know about Instagram Reels monetization, including eligibility requirements, how payouts work, steps to set up earnings, and top tips for earning the most income from your Reels content.

Table of Contents

Overview of Monetizing Instagram Reels

Here are some key facts about making money directly from Instagram Reels:

  • Instagram pays eligible creators from an ad revenue-sharing program for Reels.
  • To qualify, accounts must meet certain follower, viewership, and content thresholds.
  • When qualified, you can apply via Instagram to become a Reels Play bonus recipient.
  • Instagram calculates potential payouts based on Reel engagement and performance.
  • Top-performing Reels can earn higher bonuses of up to thousands per month.
  • Payments come via direct deposit on a monthly basis.
  • Monetizing Reels provides an incentive for creators to produce original, entertaining videos.

Next, we’ll dive into the step-by-step process to start monetizing, but first let’s cover the current eligibility requirements.

How does Instagram Reel monetization work?

Instagram Reels monetization primarily works through the placement of advertisements within your Reels. When your Reels meet the eligibility criteria and guidelines set by Instagram, they become eligible for ads.

These ads can appear in various formats, such as pre-roll ads before your Reels or mid-roll ads inserted during your Reels. Advertisers pay to have their ads featured within the Reels of eligible creators, and creators earn a share of the revenue generated from those ads.

Instagram Reels Monetization Requirements

To monetize your Instagram Reels, you need to meet the following requirements:

  1. You must have an Instagram Creator account: To be eligible for monetization, you need to have an Instagram Creator account. If you don’t have one already, you can switch your personal account to a Creator account by going to your Instagram settings.
  2. You must be at least 18 years old: Instagram Reels Monetization is only available for users who are at least 18 years old. If you’re under 18, you’ll have to wait until you meet this requirement before you can monetize your Reels.
  3. You must follow Instagram’s Community Guidelines: Instagram has strict guidelines for what type of content can be shared on the platform. To be eligible for monetization, you must comply with these guidelines and avoid sharing content that violates Instagram’s terms of use.
  4. You must have a certain number of followers: To monetize your Reels, you need to have at least 100,000 followers on your Instagram account. This requirement is designed to ensure that only creators with a large and engaged audience can monetize their content.
  5. You must meet specific Reels performance metrics: Instagram has set specific performance metrics that you need to meet to be eligible for monetization. These include things like views, engagement, and overall Reels performance.
  6. You must be located in a supported market: Instagram Reels Monetization is currently only available in select markets. To be eligible, you must be located in one of these supported markets.

How Do Instagram Reels Payouts Work?

If approved for the bonus program, how much money can you make from Instagram Reels? Here are some key details on how Reels monetization payouts work:

  • Instagram establishes an estimated monthly bonus pool for rights holders.
  • The pool is based on recent reel engagement and viewership data.
  • The monthly bonus is distributed across qualifying Reels proportional to their:
    • Views
    • Engagement (likes, comments, etc)
  • More engaged Reels earn a higher share of that month’s bonus pool.
  • Top-performing Reels can earn thousands per month based on their proportional share.
  • Instagram does not disclose exact payment formulas publicly.
  • Bonuses fluctuate month-to-month based on pooled funds available.

So in essence, Instagram is sharing ad revenue with creators based on their overall Reels performance. Making highly engaging, high-view Reels increases your potential earnings.

Step-by-Step Guide to Monetizing Reels

Ready to start making money from your Instagram Reels? Here is a step-by-step walkthrough:

Step 1: Ensure Your Account Qualifies

Double-check that your Instagram account meets the eligibility requirements listed earlier, including:

  • 10K+ followers
  • 75K+ Reels views in last 30 days
  • Public account status

If your account doesn’t qualify yet, concentrate on creating captivating Reels and growing your audience.

Step 2: Submit an Application

Once eligible, here is how to apply for the bonus program:

  1. Go to your Instagram Profile
  2. Tap the menu (3 lines) in the top right.
  3. Choose “Settings” > “Account” > “Professional dashboard”.
  4. Tap “Monetization” > “Instagram Reels Play Bonus”
  5. Review guidelines and tap “Get Started”.
  6. Request access to the bonus program by submitting an application.
  7. Instagram will review and notify you if approved.

Step 3: Get Approved

After submitting your bonus program request, Instagram will evaluate your account to confirm you meet the qualifications.

  • The timeframe can take 4-12+ weeks for a decision. Be patient.
  • Priority goes to accounts creating engaging, high-view Reels.
  • Fix any flags like artificial views or policy issues that could prevent approval.

Once approved, you’ll get confirmation from Instagram on next steps.

Step 4: Provide Payment Info

To receive direct deposit payments, you’ll need to provide banking information:

  1. Go back to Instagram Professional Dashboard.
  2. Under “Payments” add your payment details.
  3. Enter bank account information.
  4. Submit your tax information if requested by Instagram.

You must provide accurate payment details tied to your tax ID to receive earnings.

Step 5: Start Creating Monetized Reels

Now the fun begins! Start brainstorming and creating your best, most entertaining Reels following these tips:

  • Review trending sounds, songs, and hashtags for inspiration.
  • Create Reels based on current popular culture moments.
  • Use polls, questions and challenges to drive engagement.
  • Make community-driven Reels featuring your followers.
  • Try trends like outfit changes, dances, POV-style videos.
  • Leverage your talents like art, cooking, comedy, etc.
  • Post frequently to keep accumulating views and engagement.
  • Analyze your top-performing Reels and make more like them.

The more engaging Reels you make, the bigger your potential bonus payouts!

Step 6: Track Your Earnings

As your views and likes accumulate, you can start tracking estimated earnings:

  • Go to Professional Dashboard > Monetization > Reels Play Bonus
  • See “Estimated Earnings” based on Reels metrics.
  • Track top performing Reels with most earned.
  • Get insights on your viewership, likes, comments.
  • Identify strategies to increase engagement.

Review your data monthly and tweak your Reels strategy to maximize your bonus over time. Patience and consistency pays off.

How to Apply for Instagram Reels Monetization?

If you meet the Instagram Reels monetization requirements, you can apply for monetization through the Instagram app. Here’s how to do it:

  1. Open the Instagram app and go to your profile.
  2. Click on the three horizontal lines in the top right corner of the screen.
  3. Select “Settings” and then click on “Account.”
  4. Scroll down and select “Instagram Reels.”
  5. Click on “Monetization” and then select “Join Monetization.”
  6. Follow the on-screen instructions to complete your application.

It may take some time for Instagram to review your application and get back to you. In the meantime, you can continue creating engaging content that meets the monetization requirements.

Instagram Reels monetization Opportunities

As of my last knowledge update in September 2021, Instagram Reels did not have a specific monetization program or requirements comparable to platforms like YouTube.

However, Instagram does offer monetization opportunities through features like Shopping Tags and the possibility of brand collaborations.

It’s important to note that Instagram’s features and policies can change over time, so I recommend checking Instagram’s official resources or recent news for the latest updates on monetization requirements. Here’s a general overview of the opportunities and features related to Instagram Reels monetization:

1. Shopping Tags: Instagram allows eligible creators and businesses to tag products in their posts, including Reels, using Shopping Tags. This feature enables viewers to click on tagged products and access more information or purchase them directly through the app. To access Shopping Tags, you generally need to meet certain criteria related to your Instagram account and adhere to commerce policies.

2. Brand Collaborations and Partnerships: Instagram Reels creators with a substantial following and engaged audience may have the opportunity to collaborate with brands for sponsored content. Brands may approach you to create Reels that promote their products or services. The requirements for brand collaborations can vary and often depend on factors such as your follower count, engagement rate, niche, and the brand’s criteria.

3. Audience Engagement and Authenticity: While not a direct monetization requirement, having an engaged and authentic audience is crucial for attracting both brand collaborations and followers who are more likely to engage with your content. Creating valuable and genuine Reels that resonate with your audience can lead to more monetization opportunities over time.

4. Growing Your Presence: As your Instagram account gains more followers and engagement, you may unlock additional features and opportunities for monetization. This can include access to Instagram’s Partner Program, which could potentially offer features beyond Shopping Tags.

5. Staying Updated: Since Instagram’s policies and features can change, I recommend regularly checking official Instagram resources, announcements, and news updates to stay informed about any new developments related to monetization on Instagram Reels.

Understanding Monetization Policies

Once your Instagram Reels monetization application is approved, it’s important to familiarize yourself with the platform’s monetization policies. These policies outline the guidelines and restrictions for displaying ads within your Reels. Ensure that you understand and comply with these policies to maintain a successful monetization journey.

Partnering with Brands and Sponsors

As an Instagram Reels monetization partner, you have the opportunity to collaborate with brands and sponsors. Building successful partnerships can help you maximize your earnings and expand your reach. Here’s how you can find and partner with brands:

Develop Your Brand Identity

Define your brand identity and the type of content you create. This clarity will attract brands that align with your niche and style.

Research and Reach Out to Brands

Identify brands that resonate with your audience and reach out to them with collaboration proposals. Demonstrate how your content and audience can benefit their marketing goals.

Negotiate Terms and Compensation

When partnering with brands, discuss and agree upon terms, including content requirements, deliverables, and compensation. Ensure that the partnership is mutually beneficial and aligns with your values and audience’s interests.

Disclose Sponsored Content

Always disclose sponsored content as per the legal and ethical requirements. Transparency strengthens the trust of your audience and ensures compliance with regulations.

How much money can you make from Instagram monetization?

Well, it depends on the number of followers you have and the number of views you get if you have a high number of followers and views, then you can make a decent amount of money.

You may not be able to make as much money as you expect, but you can still make a decent amount of money. Many tools can be used to make money. You can use them to increase the followers and views of your Instagram account, and then you can get some money.

If you are a newbie, you may think that it is impossible to make money from Instagram monetization. I want to tell you that it is not difficult to make money from Instagram monetization. You can use these tools if you want to make money from Instagram monetization.

  1. You can create your blog, write blogs and make money

You may believe it is only possible to make money from Instagram monetization. But you can do this with the help of a website. You can create your website, and then you can start making money.

  1. You can sell affiliate products

If you have an Instagram account that has a high number of followers and views, then you can start selling affiliate products. You can use various tools that are available online to get more views and followers.

  1. You can buy views and followers

There are a lot of services that are offered by various websites. You can buy views and followers to increase the number of followers and views of your Instagram account.


Does Instagram pay for reel views?

Instagram chooses to pay for reel views. If you are on Instagram and you like a camera picture, you will be given a view if you click on the picture from the camera. If you click on the picture and then leave with no more uploads, the view will be deleted.

As you can see, there are many different ways to make money on Instagram. For example, you can sell images. These are photos that you take yourself. You can also make money through affiliate marketing.

This means that you can promote other people’s products on your site. If you use a good marketing strategy, you can make a lot of money. If you are wondering how to make money on Instagram, just check out this website.

Does Instagram pay for reel views

Tips for Creating Engaging Instagram Reels Content

To create engaging Instagram Reels content, here are some tips you can follow:

1. Keep It Short and Sweet

Instagram Reels are short-form videos, so it’s important to keep them concise and to the point. Focus on one main idea and use creative visuals to convey your message.

2. Use Trending Sounds and Hashtags

Using trending sounds and hashtags can help your content reach a wider audience. Keep an eye on the latest trends and incorporate them into your content.

3. Show Your Personality

Instagram Reels are a great way to showcase your personality and connect with your audience on a more personal level. Don’t be afraid to show your authentic self and share your unique perspective.

4. Experiment with Different Formats

There are various formats you can use to create Instagram reel content, such as stop-motion, time-lapse, and transitions. Experiment with different formats to keep your content fresh and engaging.

Tips to Earn More Money from Instagram Reels

Here are some pro tips and best practices to help you earn the highest bonuses possible from the Instagram Reels monetization program:

💡Use Trending Songs or Audio

Reels with the most popular audio tend to get more views and engagement. Stay on top of the latest viral sounds.

💡Optimize Your Captions

Include strong call-to-actions, questions and clear captions to get more comments. Use relevant hashtags.

💡Post at Peak Times

Pay attention to when your followers are most active and post Reels during your peak windows.

💡Re-post Your Best Performers

Re-sharing previously successful Reels can help rebuild momentum and views.

💡Go Vertical

Vertical full-screen Reels tend to outperform landscape oriented ones. Film for mobile.

💡Use Instagram Reels Insights

Analyze your data to see highest traffic sources, top locations, viewer demographics.

💡Promote Outside Instagram

Drive more viewers to your Reels by cross-promoting on other social accounts.

💡Collaborate with Others

Work with relevant creators to get exposure to new audiences.

💡Engage With Your Community

Reply to Reels comments, use user-generated content, and interact with your audience.

By following best practices and studying your performance metrics, you can continually refine your Reels strategy to maximize your monetization opportunities.


We covered all the key details around monetizing your Instagram Reels, including eligibility requirements, how payout bonuses work, steps to set up payments, tips to maximize earnings, and answers to frequently asked questions.

Here are the key takeaways:

  • Accounts must have 10K+ followers and 75K+ Reels views to qualify.
  • You can apply via Instagram’s Professional Dashboard when eligible.
  • Approved creators earn monthly payouts based on views and engagement.
  • Top Reels can earn thousands per month from the bonus program.
  • Optimize your Reels strategy and analyze your performance to earn more.

Monetizing Reels provides a lucrative way for creators to earn from their short form video content. For some, it can even become a full-time income source alone with the right approach.

We hope this complete guide helps you understand how to make money from Instagram Reels through their bonus program. Let us know if you have any other questions!

Read More on Instagram reels

Frequently Ask Questions

Can I earn money from the reels?

The social media platforms like Youtube and Tiktok reels, which are now known as “Story”, are essentially videos that you can post on your profile, and later share with your followers. You can earn revenue by selling them to companies as a part of your advertising strategy or else monetize them by using ads and sponsorships.

How do you become eligible for monetization on Instagram?

The Instagram monetization status is that You can monetize your Instagram account if you have at least 25,000 followers and have been active on the platform for at least a year. But this isn’t a guarantee that your account will be monetized, since the algorithm determines which accounts are eligible for monetization.

How many views do you need to get paid for a reel?

It depends on how many views you have. If you are willing to pay $0.02 per view, you would need around 1,000 views to make it worth it. However, if you’re willing to pay $0.05 per view, you would need about 5,000 views to make it worthwhile. It all depends on how much money you are willing to invest in a project.

How much money do 1 million Instagram views make?

The average cost of 1 million Instagram views is around $1.45, depending on the type of product you’re selling.

When will I get paid for my monetized Instagram Reels?

When will I get paid for my monetized Instagram Reels?

You will be paid monthly, based on the number of views your Reels received during that month. For example, if your Reel gets 1,000 views in January, you will be paid in February.

How do I get paid for my monetized Instagram Reels?

You will be paid through PayPal or a bank transfer. You will need to set up your account in order to receive payments.

How much money can I make from monetizing my Instagram Reels?

Earnings from Instagram Reels can vary greatly depending on a number of factors, such as the number of views your Reels get and the topics you cover. Generally speaking, however, you can expect to make somewhere between $0.01 and $0.03 per view. So, if your Reel gets 1,000 views, you could earn anywhere from $10 to $30.

Do I need a certain number of followers to monetize my Instagram Reels?

No, there is no follower requirement to monetize your Instagram Reels.

How much do top creators make from Reels bonuses?

It varies monthly based on ad revenue pools, but top individual creators can earn $30,000 to $50,000 per month at high end.

What are some reasons I may not qualify for the bonus program?

Main reasons are having under 10K followers, low engagement, violating policies, using third-party apps, or having inauthentic account activity.

Can I earn bonuses on multiple accounts?

Yes, you can have payouts enabled on multiple accounts as long as each independently meets the qualifications.

What are the taxes on Reels bonuses? How do they work?

You are responsible for any taxes owed on Reels earnings. Instagram may issue tax forms like 1099s if you earn over $600 total. Check your country’s tax laws.

Is it better to make lots of short Reels or fewer longer ones?

There’s no definitive answer, but having a mix of Reels lengths up to 30 seconds long with solid engagement tends to work well. Test different approaches.

Are Reels with copyrighted music eligible?

Reels with unauthorized commercial music are often muted or have sound removed for copyright reasons, making them less impactful, so original audio is preferable.

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