Instagram Reels Monetization Requirements?

Instagram Reels has rapidly become a pivotal part of the social media landscape, offering unique opportunities for creators to engage with their audience through short, compelling videos.

With the growing trend of content monetization, Instagram Reels presents an exciting avenue for creators to earn revenue. In this comprehensive guide, we will delve into the requirements and strategies for monetizing Instagram Reels, equipping you with the knowledge to transform your creative efforts into a profitable venture.

Table of Contents

Understanding Instagram Reels

Instagram Reels is a feature within Instagram that allows users to create and share short-form video content. Launched as a response to the popularity of similar platforms like TikTok, Reels has quickly gained traction for its ease of use and integration with Instagram’s extensive user base.

With features like AR effects, speed controls, and the ability to align multiple clips, it offers a dynamic platform for creative expression.

Monetization on Instagram: The Basics

The idea of monetizing on social media platforms isn’t new, but Instagram’s approach to monetization, especially through Reels, is relatively fresh and continually evolving. It presents various opportunities for creators to earn directly from their content and through various partnerships and collaborations.

The next sections will explore the specific requirements for monetizing Instagram Reels, alternative monetization strategies, and tips for maximizing engagement to improve monetization potential. Stay tuned as we dive deeper into each of these areas, providing you with in-depth insights and actionable strategies to monetize your Instagram Reels effectively.

Instagram Reels Monetization Requirements

Monetizing Instagram Reels revolves around understanding and meeting specific eligibility criteria. These requirements are essential to ensure creators can access monetization features like the Reels Play Bonus program and other revenue opportunities.

Eligibility Criteria for Monetization

To monetize your Instagram Reels, you need to meet the following requirements:

  1. You must have an Instagram Creator account: To be eligible for monetization, you need to have an Instagram Creator account. If you don’t have one already, you can switch your account to a Creator account by going to your Instagram settings.
  2. You must be at least 18 years old: Instagram Reels Monetization is only available for users who are at least 18 years old. If you’re under 18, you’ll have to wait until you meet this requirement before you can monetize your Reels.
  3. You must follow Instagram’s Community Guidelines: Instagram has strict guidelines for what type of content can be shared on the platform. To be eligible for monetization, you must comply with these guidelines and avoid sharing content that violates Instagram’s terms of use.
  4. You must have a certain number of followers: To monetize your Reels, you need to have at least 100,000 followers on your Instagram account. This requirement is designed to ensure that only creators with a large and engaged audience can monetize their content.
  5. You must meet specific Reels performance metrics: Instagram has set specific performance metrics that you need to meet to be eligible for monetization. These include things like views, engagement, and overall Reels performance.
  6. You must be located in a supported market: Instagram Reels Monetization is currently only available in select markets. To be eligible, you must be located in one of these supported markets.

Reels Play Bonus Program

Overview of the Program

The Reels Play Bonus program is a specific initiative by Instagram to reward creators for popular Reels. It pays based on the performance and engagement metrics of the videos.

How the Bonus System Works

Payment in this program is calculated based on various factors, including views and engagement rates. Understanding these metrics is key to maximizing your earnings from the program.

Alternative Monetization Strategies

Beyond the Reels Play Bonus program, there are several effective strategies for monetizing Instagram Reels. These methods allow creators to diversify their income streams and enhance their earning potential.

1. Leveraging Sponsored Content

Working with Brands for Sponsored Reels

Partnering with brands to create sponsored content is a popular monetization strategy. It involves collaborating with companies to feature their products or services in your Reels. Transparency with your audience about sponsored content is essential.

Strategies for Effective Brand Collaborations

Effective brand collaborations require understanding your audience, aligning with brands that resonate with your followers, and creating authentic content that integrates the brand’s message seamlessly.

2. Affiliate Marketing on Instagram Reels

How to Engage in Affiliate Marketing

Affiliate marketing involves promoting products or services and earning a commission for each sale or lead generated through your unique affiliate link. This can be integrated into Reels through creative and engaging content.

Tips for Successful Affiliate Promotions

Select products or services that align with your content theme and audience interest. Use engaging narratives to showcase the product, and ensure to include a clear call-to-action.
Instagram Reels Shopping and Ads

Making the Most of Instagram Shopping

Instagram Shopping offers a direct pathway to monetize Reels by linking products directly in the content. This feature allows creators to showcase and tag products, making it easy for viewers to purchase them directly from the Reels.

Setting Up a Shop on Instagram

To use Instagram Shopping, you need to set up a shop on your Instagram account. This involves creating a catalog of products and linking them to your Instagram business account.

Driving Sales Through Instagram Reels

Use creative and engaging Reels to showcase your products. Highlight key features, show them in use, and create a narrative that resonates with your audience to drive sales effectively.

Implementing Ads in Reels

Ads in Instagram Reels are another way to generate income. These can be in-feed ads, where you can earn revenue from ad placements in your Reels.

Types of Ads on Instagram Reels


There are various types of ads you can utilize, such as sponsored ads or branded content. Understanding the different ad formats and their impact is crucial for effective monetization.

Best Practices for Ad Placements

To optimize ad placements, ensure your content is engaging and aligns with the ad. It’s also important to understand your audience’s preferences to create ads that resonate and perform well.

Maximizing Engagement for Better Monetization

Tips for Creating Engaging and Monetizable Content

Creating content that captivates and engages your audience is key to successful monetization. Focus on originality, high-quality visuals, and storytelling that connects with your viewers. Experiment with different formats and trends to keep your content fresh and relevant.

Understanding the Analytics for Better Strategy Formulation

Monitoring and analyzing your Instagram analytics is crucial. Pay attention to engagement metrics like views, likes, comments, and shares. This data helps you understand what resonates with your audience, allowing you to tailor your content strategy for better performance and increased monetization opportunities.


We covered all the key details around monetizing your Instagram Reels, including eligibility requirements, how payout bonuses work, steps to set up payments, tips to maximize earnings, and answers to frequently asked questions.

Here are the key takeaways:

  • Accounts must have 10K+ followers and 75K+ Reels views to qualify.
  • You can apply via Instagram’s Professional Dashboard when eligible.
  • Approved creators earn monthly payouts based on views and engagement.
  • Top Reels can earn thousands per month from the bonus program.
  • Optimize your Reel strategy and analyze your performance to earn more.

Monetizing Reels provides a lucrative way for creators to earn from their short-form video content. For some, it can even become a full-time income source alone with the right approach.

We hope this complete guide helps you understand how to make money from Instagram Reels through their bonus program. Let us know if you have any other questions!

Read More on Instagram reels

Frequently Ask Questions

Can I earn money from the reels?

The social media platforms like Youtube and Tiktok reels, which are now known as “Story”, are essentially videos that you can post on your profile, and later share with your followers. You can earn revenue by selling them to companies as a part of your advertising strategy or else monetize them by using ads and sponsorships.

How do you become eligible for monetization on Instagram?

The Instagram monetization status is that You can monetize your Instagram account if you have at least 25,000 followers and have been active on the platform for at least a year. But this isn’t a guarantee that your account will be monetized, since the algorithm determines which accounts are eligible for monetization.

How many views do you need to get paid for a reel?

It depends on how many views you have. If you are willing to pay $0.02 per view, you would need around 1,000 views to make it worth it. However, if you’re willing to pay $0.05 per view, you would need about 5,000 views to make it worthwhile. It all depends on how much money you are willing to invest in a project.

How much money do 1 million Instagram views make?

The average cost of 1 million Instagram views is around $1.45, depending on the type of product you’re selling.

When will I get paid for my monetized Instagram Reels?

When will I get paid for my monetized Instagram Reels?

You will be paid monthly, based on the number of views your Reels received during that month. For example, if your Reel gets 1,000 views in January, you will be paid in February.

How do I get paid for my monetized Instagram Reels?

You will be paid through PayPal or a bank transfer. You will need to set up your account in order to receive payments.

How much money can I make from monetizing my Instagram Reels?

Earnings from Instagram Reels can vary greatly depending on a number of factors, such as the number of views your Reels get and the topics you cover. Generally speaking, however, you can expect to make somewhere between $0.01 and $0.03 per view. So, if your Reel gets 1,000 views, you could earn anywhere from $10 to $30.

Do I need a certain number of followers to monetize my Instagram Reels?

No, there is no follower requirement to monetize your Instagram Reels.

How much do top creators make from Reels bonuses?

It varies monthly based on ad revenue pools, but top individual creators can earn $30,000 to $50,000 per month at high end.

What are some reasons I may not qualify for the bonus program?

Main reasons are having under 10K followers, low engagement, violating policies, using third-party apps, or having inauthentic account activity.

Can I earn bonuses on multiple accounts?

Yes, you can have payouts enabled on multiple accounts as long as each independently meets the qualifications.

What are the taxes on Reels bonuses? How do they work?

You are responsible for any taxes owed on Reels earnings. Instagram may issue tax forms like 1099s if you earn over $600 total. Check your country’s tax laws.

Is it better to make lots of short Reels or fewer longer ones?

There’s no definitive answer, but having a mix of Reels lengths up to 30 seconds long with solid engagement tends to work well. Test different approaches.

Are Reels with copyrighted music eligible?

Reels with unauthorized commercial music are often muted or have sound removed for copyright reasons, making them less impactful, so original audio is preferable.

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