How to Monetize TikTok Account in 2024

TikTok has exploded in popularity over the last few years. With over 1 billion monthly active users, it’s one of the biggest social media platforms out there. As a content creator, TikTok offers lots of opportunities to build an audience and even make money from your videos. In 2024, there are several effective methods how to monetize TikTok account.

Get Brand Partnerships and Sponsorships

One of the best ways to earn money on TikTok is through paid partnerships with brands. As you grow your follower count and views, you become more attractive for brands looking to sponsor TikTok influencers. The key is finding brands that align with your niche and content style.

When reaching out to brands, have statistics ready about your audience demographics and engagement rates. Be professional in your sponsorship pitch and negotiate a fair rate based on your follower count and average views. The top TikTok creators can earn thousands of dollars from a single branded video.

Sell Merchandise

Once you have an engaged following, you can create and sell custom merchandise like t-shirts, phone cases and other products featuring your brand. This allows fans to publicly display their support while you earn a profit from each sale.

You can sell merchandise directly from your TikTok bio by linking to a store on a site like Teespring. Or create your own ecommerce store with merch that caters to your target demographic. Promote your merch in your videos and do limited edition product drops to create excitement.

Live Stream Gifting

TikTok Live allows viewers to purchase and send virtual gifts to show appreciation for a creator’s live stream. As the live stream host, you can convert these gifts into cash earnings.

Gifting revenue depends on the quantity of viewers and how generous your fan base is feeling. But top gifters can earn hundreds or even thousands per stream. Go live consistently at peak hours for your target audience and engage with commenters to encourage more gifting.

Set Up a TikTok’s Creator Fund Account

For established TikTok creators with at least 10k followers and 10k video views in the last 30 days, you can join TikTok’s Creator Fund. This pays creators every month based on their viewership.

Payouts vary but can be a nice passive income stream in addition to your other monetization methods. Make sure to read the requirements and guidelines before applying for the fund.

Use Multi-Platform Monetization

The most lucrative TikTok creators don’t just earn directly on TikTok. They drive their TikTok audiences to other platforms like YouTube where long-form videos allow for more ads and higher CPMS. You can also earn from affiliate links, podcast sponsorships, etc.

But it all starts with building a loyal TikTok following first. So focus on great content above all else, and the monetization opportunities will grow over time.

Sell Branded Merchandise

In addition to selling merchandise featuring your brand, you can also collaborate with popular brands to create co-branded products for your audience. This allows you to tap into the customer base of an established brand while also promoting your own personal brand.

For example, if you’re a lifestyle influencer you could work with fashion companies to design a small collection of clothing or accessories. The key is choosing brands that truly align with your audience and content style. Promote the co-branded merch on your TikTok channel and likely a percentage of sales. This works best once you have at least 100k followers and a very targeted niche.

Launch Membership Programs

Super fans are often willing to pay for exclusive content and direct access through membership programs. This gives your biggest supporters special perks while earning you monthly subscription revenue.

On TikTok, you can direct viewers to third-party sites like Patreon to manage your memberships. Or use features like TikTok LIVE Subscriptions which allow fans to pay a monthly fee for badges and access to some private live streams.

Come up with fun and interesting perks tailored to your content vertical. For instance beauty influencers could offer bonus tutorial videos while gaming creators provide early access to new videos. Deliver real value and your members will gladly pay each month.

Sell Personalized Video Shoutouts

Short personalized video shoutouts to fans are very popular on TikTok. Celebrities and influencers charge anywhere from $50 to over $500 depending on follower counts. The process is easy too – fans purchase a Cameo-style shoutout through an independent platform like TikTok Shoutouts. You then create the personal video based on their requested script and upload for delivery.

The key is marketing your shoutout availability on your TikTok channel through link outs and pinned comments. Let fans know you’re open for video requests for birthdays, congratulations or any special message. Set pricing fairly based on your engagement rates and demand level from fans.

Partner With Influencer Marketing Agencies

Once you reach 500k followers or more, look for partnership opportunities with influencer marketing agencies. They represent major brands that hire TikTok creators to promote products and campaigns.

Having an agency helps vet all incoming sponsorship and partnership deals. And they negotiate much higher pay rates thanks to bundled influencer packages for clients.

Do some research to find reputable agencies that work with TikTokers in your niche. Sign with an agency that takes about a 15% cut but provides huge money making access you’d never secure on your own.

Expand Content to Other Social Platforms

As mentioned earlier, it’s important to also have an active presence on other leading social platforms like Instagram, YouTube and more. This allows you to expand your monetization channels beyond the TikTok platform.

You can repurpose your popular TikTok content – expanding the short form videos into longer YouTube walkthroughs for example. Or use TikTok’s traffic to promote affiliate links, sponsors and merchandise on Instagram to loyal followers.

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Conclusion – How to Monetize TikTok Account

Monetizing your TikTok account may seem challenging but comes down to 3 key factors – a targeted niche, engaged following, and persistent high-quality content. Focus on catering to a specific audience with videos tailored to both entertain and provide value. This earns you loyal fans who become potential customers for sponsored content, merchandise, virtual gifts, shoutouts and more.

Strategically utilize other platforms like YouTube and Instagram to further establish your personal brand and diversify income streams. Seek out partnership opportunities with both brands and influencer marketing agencies to maximize your revenue. While TikTok fame may seem fleeting to some, those who put in consistent work can build an audience that sticks around for the long haul. Creatively monetize that audience in multiple ways and you can earn a lucrative full-time income from content creation. In 2024 the opportunities are endless for entrepreneurial TikTok creators to transform their channel into a money making business. So jump on trends, engage your niche and introduce monetization offers gradually over time.


How much money can you make on TikTok?

How much money you can make on TikTok varies widely depending on factors like number of followers, engagement rates, types of monetization utilized, and more. Top TikTok creators earn anywhere from $10,000 to $100,000+ per month from their channels. Even smaller creators with 10k followers or more can start earning money.

What are some of the easiest ways to make money on TikTok?

The easiest ways to begin monetizing your TikTok account include live stream gifting, selling promotional shoutouts, using affiliate links in your bio and videos, participating in brand sponsorships, and leveraging a multi-platform presence. These require less initial scale than methods like joining the Creator Fund.

How many followers do you need to make money on TikTok?

You can make money on TikTok once you hit around 1,000 followers. But your revenue potential greatly increases the more followers and engagement you have. Hit 10k followers and high view counts to qualify for the Creator Fund or seal small brand deals. For five and six-figure earnings, most creators have 500k+ TikTok followers.

How much do TikTok creators make per 1 million views?

On average, TikTok creators earn anywhere from $200 to $300 per million video views. This varies based on factors like audience location, content type, rates offered by TikTok’s Creator Fund, sponsorships secured by the creator, etc. Top creators combine multiple income streams to maximize earnings from those million views.

What percentage does TikTok take from creators?

TikTok does not take a set percentage or fee from creator earnings. For the TikTok Creator Fund specifically, they may withhold taxes and share as much as 80% of monthly revenues with creators. Otherwise, how much creators keep depends on factors like program or platform fees associated with earning methods like live streams, shoutout sales, or affiliate/sponsor payouts.

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