Best Length for Instagram Reels

You’ve heard it a million times before: Instagram’s “golden rule” is that your posts should be between 15 and 60 seconds. But what if you’re unsure what is the best length for Instagram reels? What if you want to test lengths to see what works best for your audience? Or maybe you’re unsure how long it takes to make your reel. Let’s dive into the world of Instagram video reels to find precisely what length works best for your brand.

The length of your Instagram reel is essential in how your followers and potential customers perceive it. The optimal reel length is between 30 and 60 seconds. If you want to increase your Instagram posts’ reach, you can use a 30-second video to get your followers’ attention.

Instagram has become a powerful tool for businesses of all sizes, but many still need help to make the most of it. Here are some tips on how to best use Instagram for your business.

Why is the length of Instagram reels significant?

Why is the length of Instagram reels significant?
Why is the length of Instagram reels significant?

Instagram has recently updated its reels to make them more flexible and appealing. But how much does the length of an Instagram reel matter? Is there a maximum reel length you can create? What can you do to make your Instagram reel stand out?

Step 1: Create A Reel With Multiple Photos

First, let’s talk about the length of your Instagram reel. There is no maximum reel length, but it’s helpful to think about what kind of message you want to convey.

The following guidelines help you decide the ideal length of your Instagram reel.

  • Your reel should have 4 to 10 photos.
  • Your reel should last for 30 seconds to 5 minutes.
  • Your reel should be short and sweet.

Step 2: Use High-Quality Photos

Now that you have a rough idea of how long you want your reel to be, you’ll need to consider the quality of your images.

High-quality images are the most critical aspect of your Instagram reel. You don’t need to be a professional photographer, but you should use high-quality photos. This will help you create a powerful impression.

Your Instagram reel is the first thing your audience sees when they visit your profile. You need to make sure you use high-quality images to ensure that they remember you.

  • Your reel should feature at least 1 photo of you and your products.
  • You should include at least 1 product shot.

Step 3: Include 3-5 Additional Photos

The following images are examples of what I mean by including additional photos.

  • You should include images of your products and locations.
  • You should include images of your team.
  • You should include images of your audience.
  • You should include images of your competitors.
  • You should include images of your brand.
  • You should include images of your logo.

Step 4: Add A Call-To-Action

You don’t have to include a CTA in your Instagram reel. But if you’re using it to get more traffic to your website, then it’s a great idea.

Your call-to-action can be anywhere from a simple “Follow me on Instagram” to a more specific “Download my eBook”.

Step 5: Share It

Share your Instagram reel on your Facebook, Twitter, and LinkedIn pages. Remember to include a link to your Instagram profile in the description.

What is the best Instagram reel length?

What is the best Instagram reel length?
What is the best Instagram reel length?

There’s been a lot of debate over the best Instagram length to use as an “Instagram Reel”. We will discuss the pros and cons of each length and ultimately settle on the most optimal length for your business.

When starting a new business, you want to build your brand, meaning you need to establish an online presence. Instagram has become a massive part of marketing for many companies, and for a good reason. It’s easy to share content and highly targeted to your audience.

Now, when building an Instagram “reel”, there are a few things you need to think about:

  1. How long do you want to keep it?
  2. How much do you want to invest in it?
  3. How do you want to promote it?
  4. How do you want to use it?

Let’s look at each length’s pros and cons to determine the most beneficial for your business.

**Note: I am only talking about a reel that is being uploaded on Instagram. There is a difference between a “reel” and a “video”. For a video, you want to stay within 60 seconds (though it can be longer). For a reel, you can upload for as long as you want.

10 seconds or less

This is the simplest method. If you are uploading something short, it’s probably a single image or video. In this case, you can keep it short because you are trying to focus on one piece of content.


  • Easiest to upload
  • Easy to share
  • It doesn’t take up much space on your page


  • Harder to get attention
  • Easier to lose interest
  • Less engaging

15 seconds or less

This is a bit longer, but you are trying to convey one central point. You can keep it short if you share one or two images. If you are sharing multiple images, then this can be more difficult.


  • Easiest to upload
  • Easy to share
  • No need to watch the entire reel


  • Harder to get attention
  • Easier to lose interest
  • Less engaging

30 seconds or less

This is a more extended version of the 15-second option. While the 15-second option is the easiest to upload, 30 seconds allows you to show more of what you are offering. This allows the viewer to understand better what you are doing.


  • Easiest to upload
  • Easiest to share
  • Less likely to lose attention
  • Engaging


  • Harder to get attention
  • Harder to share
  • Longer to watch

1 minute or less

This is the most extended option. You will have to be careful with this option. You will only have a little space to show your photos. It’s essential to make sure that you are using a good-quality camera. You will also have to be careful when it comes to your captions. This is a good option if you want to capture your life and show people what you are doing.

How long your Instagram reel should be?

Instagram is an essential social media platform where you can share your life with the world and share the best moments. You can share your daily life, favourite photos, travel trips, and personal life.

It is one of my favourite apps for sharing pictures and videos. It has become the best photo-sharing app that can connect people from all over the world and can easily create a conversation around the world.

With the growing popularity of Instagram, users are getting addicted to it and have many followers. It is easy to get a good number of followers on Instagram, but the question arises of how long a user should keep their Instagram profile.

Let me tell you a secret:

You should keep your Instagram account for a minimum of 2 years. The main reason behind this is that uploading a new picture will automatically disappear from the profile. Still, if you keep your account longer, your Instagram profile will be considered a long-term account.

The best part is that when you delete your Instagram account, you will lose all the followers and likes you have gained.

Nowadays, people are using social media sites for marketing purposes. There are a lot of Instagram users who are creating their own IG accounts and making use of this site for marketing. To be among those people, you must have an attractive, eye-catching profile and an exciting and creative IG reel.

Instagram is an image-sharing app. Many people use this app to share photos with family and friends. There are a lot of features of Instagram that make it more popular than other social media sites. If you are an aspiring person who is thinking about joining this app, then you must have some knowledge about it.

One of the most important things you need to know about Instagram is the length of the IG reel. It is an image shown to the audience when you open your IG profile. So, it is one of the most important things you should consider while creating your IG reel.

Here are some tips to make your IG reel more exciting and attractive.

Use professional graphics

If you are a newbie to this app and don’t know how to create a reel, then you need to hire a graphic designer who is well-versed in this field. Graphic designers are professionals who can design attractive IG reels quickly. They are experienced in this field and will understand what images you need to include in your reel.

Include a variety of photos

You don’t need to upload one photo in your IG reel because it won’t impress anyone. You need to include a variety of photos that will make your reel more interesting. So, include photos of yourself, your friends, your family, pets, nature, and anything else you like.

Choose a high resolution

It is one of the best tips to make your IG reel more attractive. People will take time to scroll through your reel, and if they find a low-resolution photo, they will leave your profile. So, it is better to choose a high-resolution photo.

Include photos in the same style

If you are a beginner, it is better to include the same photos in your reel. Try to include only one subject in each photo. So you will be able to make your reel more interesting.

Benefits of Longer Instagram Reels

Benefits of Longer Instagram Reels
Benefits of Longer Instagram Reels

Here I will tell you about the best benefits of longer Instagram reels.

More Engaging Videos

If you have a more extended Instagram reel, the chances of people watching it are high. The longer videos will be more engaging as compared to the short ones. People will spend more time watching your videos and thus will increase your engagement.

More Clicks

People tend to like videos that are more interesting and funny. In the case of long videos, it will be more likely that people will click on them.

Higher CTR

The click-through rate is the percentage of people who click on your video or article link. If you have a longer video, the chances of people clicking on it are higher. Thus, you can expect better results with longer Instagram reels.

These are the main benefits of longer Instagram reels. I hope you liked this post. Keep reading the blog for more valuable tips and tricks.

Benefits of Shorter Instagram Reels

An Instagram reel is a video that contains a series of images. The best way to understand the benefits of Instagram reels is to create one yourself. To make a short video, you must choose a few pictures and arrange them correctly. If you have already created a video, you can shorten it. You can add music, filters, and text to it.

There are many benefits of making a short video. Here is the list of the top five benefits of making a short video.

Increase engagement

The best way to increase engagement is to make a short video. It will take less time to watch and get more likes.

It is better than a single picture.

As mentioned above, making a short video rather than a single picture is better. You must choose a few pictures and arrange them to make a video.

You can choose a single image, but watching it will be boring. Also, you can add a filter, but it will not look so natural. If you are creative, then you can make a good video.

It will boost your business.

Many companies promote their products through Instagram videos. If you want to promote your business, then make a short video.

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The length of an Instagram video depends on several factors: the type of content, the brand, and the audience. We’ve found that the average length of a reel is around 3-5 minutes, but it can be longer or shorter depending on the topic, the product, and the brand.
In conclusion, The best length for Instagram reels is between 1 and 3 minutes. This is the sweet spot for your audience, as it allows them to digest your message and leaves room for them to comment and share.

Frequently Asked Questions

Are people more likely to watch shorter reels?

Instagram reels that are both interesting and brief are a great strategy to increase your video’s views and viewing time. This article will teach you the tricks of the trade for getting more people to watch your videos on social media for extended periods.

Does Instagram have a maximum length for a highlight reel?

Does Instagram have a maximum length for a highlight reel?

The time has come, and here it is: The maximum length of a reel is 90 seconds. Precisely what does this imply for end consumers, anyway? Okay, here’s your chance to try out some lengthier Reels if you are interested. Longer how-tos, demonstrations, BTS, and vlog posts are all possible within 90 seconds.

What factors contribute to the success of a viral video clip?

Including music that people want to utilize is an excellent way to spreading your Reels. Instagram considers it a sign of interest when users click on the music in your Reels, suggesting they might want to use it themselves. That’s why we rarely include original music or sound effects on our Reels.

Afterward, do reels ever become popular?

As soon as your Reel is complete, you should aim to have it selected as a featured video. This will ensure that your video is seen by thousands of people every day when they visit the Explore page. Even after several days, this may occur.

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